Labels
Use labels to keep related emails together and find receipts, travel plans or project conversations when you need them.
On this page:
- Adding labels to emails
- Applying labels automatically
- Removing labels
- Renaming or deleting a label
- Why is every email getting the same label?
Adding labels to emails
Apply the same label to emails you want to group together.
- Click the sender’s avatar beside each email you want to label
- Select Label from the action menu, or press B
- Choose a label

Applying labels automatically
Add labels to incoming emails based on who sends them or which address they’re sent to.
Autofiling a contact’s emails
Automatically apply a label to new conversations from a contact.
- Open the contact’s page
- Click Autofile in… beneath their email address
- Choose a label or select Add a new label…

Existing conversations won’t be labeled automatically. Select those emails and apply the label manually.
Using a label address
Automatically label incoming emails by asking people to send them to your label address. To create one, insert + followed by the label’s name between your username and @hey.com.
For example, julie.young@hey.com becomes julie.young+receipts@hey.com. Emails sent there arrive in the same account with the receipts label applied.
The label must already exist in your account and contain only one word. Emails must come from screened-in contacts to be labeled automatically.
Removing labels
Remove a label from an existing email or turn off autofiling to stop applying it to new conversations.
Removing a label from an email
- Open the email thread
- Click the × beside the label you want to remove
Turning off autofiling for a contact
- Open the contact’s page
- Click Autofile in… or Autofiling in [label name]
- Click the checked label to deselect it
Turning off autofiling leaves labels on existing emails. Removing a label from an email leaves the contact’s autofiling settings unchanged.
Renaming or deleting a label
Open the label’s page from the HEY menu, then click Options in the upper-right corner and select Rename or Delete.
Deleting a label removes it from every email it’s applied to.

Why is every email getting the same label?
An automatic labeling setting may be applying the label. Here’s where to look:
- The sender’s contact page. Check the autofiling menu for an automatically applied label.
- Your forwarding address’s contact page. If another email account forwards emails to HEY, open the contact page for that account’s email address in HEY. Check its autofiling setting for a label that may be applied to every forwarded email.
- The email address they’re being sent to. Check whether the recipient address includes a label, such as julie.young+receipts@hey.com. Ask the sender to use your regular address instead. For newsletters or services, update your email address in that service’s account settings. For forwarded emails, use your regular HEY address as the forwarding destination.
To stop contact-based autofiling, follow the steps under Turning off autofiling for a contact.